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Analysis on the latest changes in the international toy industry division of labor
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2014 China Light Industry Information Center released by the toy export boom index shows that the year was a rising trend, and the trend is stable, are maintained in a stable range, while the highest value in December, reaching 105.86.
It is reported that in 2014 the main business income of light toys business income boom index mainly reflects the confidence of the toy companies in the field of production - the annual trend is basically stable, the average economic value of 98.66. It is worth mentioning that, reflecting the company's profitability in the entire industry is expected in 2014 in light toys profit boom index shows that in 2014 the full year, the majority of the year is in the cold region, in which the profit index rose to in February and fell sharply to 85.39, into the cold zone, June is the rapid fall into the cold zone.
Nuremberg toys exhibition company set up China Shi Beihua exhibition services (Shanghai) Limited general manager Chen Meng Jun said: in 2013, China toy exports amounted to $24 billion 700 million, accounting for about 70% of the world toy market share, but the toy export processing and sample processing trade mainly in the international division of the toy industry at the bottom, and it is also difficult to change in the short term, the main reason is the main market of toys long formed in Europe and the United States, the industrial division of labor is not easy to break. However, have to admit that the Chinese toy manufacturers have begun to pay attention to independent innovation and brand building, while China's toy industry in the production facilities and processing technology has been the core competitiveness, the future of toy companies also need to accumulate experience in brand promotion, so that more market awareness of Chinese toys!